Trim assists Koelliker in the launch of Redrive, the new multichannel marketplace dedicated to certified pre-owned

October 2, 2024

With the automotive market undergoing rapid change, where for every new car sold, at least two second-hand cars are purchased, the Koelliker Group has decided to focus on the used car segment with the launch of Redrive, the new multichannel marketplace dedicated to certified vehicles. The platform offers cutting-edge solutions such as the Koelliker Vehicle Passport on blockchain to ensure transparency and security.
Trim has worked alongside Koelliker for two years, providing strategic advice and operational support in the development of Redrive. Lorenzo Betti, Trim's Founding Partner, and Niki Donadio, Senior Consultant, led the project, anticipating trends in a rapidly evolving industry.